Wufoo

Getting Branding Right

Branding is not just designing a logo or changing a color. As a designer, it is important to have my client run through these questions in order to create designs suited for your purpose. Please take some time to complete this and feel free to email me at cluelessclay@gmail.com if you need help!

Name * First Last
Email *
Web Site
What is your company name, mission, slogan, history and values?

Feel free to email me your company marketing materials, logo, corporate images. If you are rebranding, do let me know which values/ section of mission that you like to emphasize in your new corporate identity.
Who are your target customer groups? *

This is important because designs are most effective when tailored for your intended target group of different age, gender, education, occupation etc.
If there is a personality that your customers will describe your company, what will it be?
Professional Approachable Fun-loving Trendy Solid/Steady No-frills, Straight to the Point Reliable Adventurous

If none of the personality types fit your company, feel free to add in your own in the next field below.
What personality would you like to portray to your customers? If you are rebranding, do describe the change intended. *
What is your competitive advantage or how does your company differentiate from the competition? *

Feel free to include the names and websites of your competitors.
What is the deadline for this design project? *
Within 2 weeks Within 4 weeks Within 8 weeks

Please email me at cluelesclay@gmail.com to detail your design project, e.g. logo, stationery, poster, catalogue, invitation, business card.
What is the budget? *

Please let me know your budget as that will impact the design, e.g. the more colors used, the more expensive the printing cost.
Do Not Fill This Out